Since the Recent Pandemic, the Priority for Online Business Interactions Has Increased Considerably

With the lockdown restrictions hindering the ability to physically visit businesses, the Internet became the main option for the continuity of commerce.

In 2023, 71% of businesses have a website, according to recent statistics by Forbes.

43% of small businesses plan to invest in their website performance in 2023. For any business, a website is crucial to the success of any business today. According to a study by Zippia, 29.7% of American business is done online.

“For Americans, though, online business has been growing steadily for the past twenty years. For example, just ten years ago, in 2012, only 19.3% of business was conducted online, and 20 years ago, in 2002, that number was merely 9%. This means that starting a website now is a great opportunity to capture a large subset of the market.”

By Jack Flynn Feb. 23, 2023

Why is having a website important?

Online Presence and Credibility:

A website serves as a digital storefront, allowing potential customers to find and learn about your business online. Without a website, your business might appear outdated or less credible, especially to tech-savvy consumers who expect businesses to have an online presence.

24/7 Availability:

Unlike a physical store with limited operating hours, a website is accessible 24/7. This means potential customers can learn about your products or services, make purchases, or contact you at any time, increasing convenience and accessibility.

Global Reach:

A website expands your business’s reach beyond your local area. It allows you to attract customers from different geographical locations, potentially leading to increased sales and growth.

Marketing and Branding:

Your website is a powerful marketing tool. It enables you to showcase your products or services, share your brand’s story and values, and engage with your target audience through various content types like blogs, videos, and testimonials.

Customer Engagement:

A website provides a platform for customer interaction. Features like contact forms, live chat, and feedback sections facilitate communication with your audience, helping you address their inquiries, concerns, and feedback effectively.

Showcasing Products and Services:

Whether you’re selling physical products, offering services, or both, a website allows you to showcase your offerings with detailed descriptions, high-quality images, and even videos. This helps potential customers understand what you provide and why they should choose you.

E-Commerce and Sales:

For businesses that sell products, an e-commerce website enables online transactions, allowing customers to browse, select, and purchase items directly from your website. This expands your sales potential beyond your physical location.

Competitive Advantage:

Having a well-designed, user-friendly website can give you a competitive advantage. If your competitors have websites and you don’t, you could be missing out on opportunities to attract and retain customers.

Data Collection and Analysis:

Through tools like Google Analytics, you can gather valuable insights about your website’s visitors. This data can help you understand customer behavior, preferences, and demographics, enabling you to refine your marketing strategies.

Cost-Effective Marketing:

While building and maintaining a website incurs some initial and ongoing costs, it’s generally more cost-effective than traditional advertising methods. Digital marketing techniques, such as search engine optimization (SEO) and social media promotion, can drive traffic to your site without the high costs associated with print or broadcast advertising.

Adaptation to Changing Trends:

As consumer behavior evolves, businesses need to adapt. The ability to update your website with new products, services, and information allows you to stay relevant and responsive to changing trends.

In summary, a website is a fundamental tool for businesses to establish an online presence, engage with customers, showcase offerings, and remain competitive in a digitally-driven world. It’s an investment that can yield significant returns by expanding your reach and enhancing your brand’s credibility and visibility.