Purchasing your first website can be a stressful endeavor

Prices can tend to be all over the place. Cost can seem daunting for such a seemingly simple task as creating a website.

And what exactly are you investing in? A website needs to be managed and maintained. Hosting, updates, new pages, and features are a regular part of a website’s evolution. The relationship with your web designer is similar to that of a CPA or an Attorney. it is an ongoing endeavor.

The bottom line? Clients need someone they can trust and turn to long-term for updates and maintenance of their website.

Your website is a powerful tool with the purpose of growing your business and turning visitors into paying customers. Something as simple as a call to action that funnels visitors to a basic contact form can convert an enormous amount of traffic into leads and customers.

A few years ago, a Physical Therapist contacted me looking to solve a problem. His existing site garnered almost no traffic, could not be found in searches and wasn’t serving any real purpose except to e basic contact information.

In our initial conversations, one of the things I asked him was, what did he want from his website? He had a simple list of needs.

  • List their Physical Therapy services.
  • Give a brief description of the Doctor’s practice and his background.
  • Give visitors an easy, effective way of requesting appointments, provide contact information and communicate their needs and concerns.

Recently, the website’s annual hosting was up for renewal. As a benefit, I offered an audit of the website’s form submissions. In 3 1/2 years since the website launch, they had received 248 appointment requests from the website’s contact form, offsetting the initial investment of the website and annual hosting/maintenance fees, and clearly confirming the cost/value factor for the client.

A basic business website with a simple contact form can have the biggest benefit for a small or medium sized company.

The majority of small to medium-sized business websites are based on a simple call-to-action funnel, directing visitors to a simple form submission, which the client receives in their inbox, prompting a callback, appointment confirmation, or some other type of action.