We’re all looking to get discovered on Google search engines. Many small business owners don’t realize they can boost their rankings just by taking advantage of Google’s free business resources.

Google My Business is an incredibly powerful resource for small business owners. Make sure you are getting the most out of your profile by following these 10 simple steps.

 

1. Complete Your Business Information:

  • Ensure that all essential information is complete and accurate. This includes your business name, address, phone number, website, business hours, and category. This information is fundamental for potential customers.

2. Verify Your Business:

  • Verify your business on Google My Business. This adds credibility to your profile and allows you to manage the information displayed.

3. Business Description:

  • Craft a concise and compelling business description. Clearly communicate what your business offers and what makes it unique. Use keywords relevant to your industry.

4. Add High-Quality Photos:

  • Upload high-resolution photos of your business, both interior and exterior. Include shots of your products or services, team members, and any unique features. This helps create a positive first impression.

5. Customer Reviews:

  • Encourage satisfied customers to leave positive reviews. Respond to customer reviews, whether positive or negative, in a professional and courteous manner. Engaging with customers enhances your online reputation.

6. Utilize Google Posts:

  • Use Google Posts to share updates, promotions, events, and other relevant information. These posts appear in your business profile and in local search results, providing an additional way to communicate with potential customers.

7. Services and Attributes:

  • Clearly list the services you offer and any special attributes of your business (e.g., wheelchair accessibility, free Wi-Fi). This helps customers make informed decisions.

8. Menu (If Applicable):

  • If you’re in the food or hospitality industry, add your menu to the Google Business Profile. Include prices, and update it regularly to reflect any changes or specials.

9. Appointment Booking and Reservations:

  • Enable appointment booking or reservations through your Google Business Profile if applicable. This can streamline the customer experience and make it convenient for potential customers to engage with your business.

10. Google Q&A Section:

  • Regularly check and respond to questions in the Q &A section. This is an opportunity to provide helpful information and address any concerns potential customers may have.